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    You really didn't come here to read this part. You already have enough on your plate. So, I'll make it short.

    This book has changed so many brands and businesses just by changing the mindsets of the founders and marketing departments. It is not the kind of book that you read and then return to work as usual. It is a game-changer. One day we'll publish the reviews and reports about the impact of this book. And I hope your brand will be part of the success stories! Yes, we have gathered quite a number of them so far...

    Well, enjoy the read.